Don’t sell, PREsell
How many times have you gone to a website and you see a long sales copy about an ebook or program that costs way more than it’s worth? I’ve seen too many! These are the websites of affiliate marketers who obviously have no idea how to presell instead of plain old selling.
When you go to the Click Bank marketplace to find a product to promote, it isn’t meant for you to just use the tracking link as your only website. Unless you plan on using Adwords to promote the link (this is another whole story!), you need your very own website or blog to promote your product. If you just use the Click Bank tracking link, you won’t get any sales!
Preselling is getting to know your website visitor and letting them know about what you know. (This may get confusing!) When I see an affiliate site for a product that costs $50, I’m going to be very skeptical. However, if I’m at a really good blog with lots of information about that niche, and the blogger recommends that product, I’m going to have an open mind about that product.
I highly recommend that you read Ken Envoy’s Affiliate Master’s Guide. It will teach you a LOT about preselling. It’s free and very inspirational.
